2007, March 26th
CIM, Publicenter and MM-One present E-Card solution, the integrated solution for the relational marketing
Within a card, is it possible to record the whole story of a customer since his first purchase? Which shops he prefers, which goods he buys, the frequency of his purchases and much more... to know all this in real time has become an actual possibility thanks to E-card solution, the innovative solution for the management of advanced projects of relational marketing.
This solution has been launched at the 2007 edition of Promotion Expo-B2B area, which took place in Milan from 14th to 16th March, by CIM, Card Printing Tecnology together with Publicenter, complete card solution, and MM-One, Internet consulting company.
This product, which is the outcome of a team-working within the Group, stands out for representing an all-in-one solution for those companies which require a complete fidelity card program, at the same time capable of monitoring their customers’ purchasing behaviours.
The e-Card model has been conceived to be flexible and to meet the different clients’ requirements. It implies the complete management of the relationship with the customers and an integrated control of each project: from card production and personalization to the interface with a specific CRM software that records all the operations done, either on line (web shops) or in real shops.
The whole process allows all the information about a customer, acquired through the use of the personalized card, to be capitalized by a company for its one-to-one marketing campaigns and for strengthening its branding policy.
2007, March 14th
Card with magnetic stripe. High or low coercitivity. Mini Visa. CIM’s equipments can definitely do all this, but this is not enough!
The technology goes quickly forward, and nowadays, in the card sector, advanced technology means above all SMART CARD ID, either through contact chip or contactless cards with a RFID (Radio Frequency Identification) antenna.
Thanks to the NEW Smart options, the professional Pro Series systems - EMBOSSER 1000 & 2000, THERMAL 1000 & 2000, COMBI 1000, INSERTER 3000 – align themselves with the requirements of the market, demanding multi-functionality and cards that are “smarter and smarter”.
After the SUNLIGHT K3 thermal printers, CIM enlarges its range of products for the personalization of the most common Smart Card types (MIFARE, DESFIRE, ICode, Proximity and, soon, also LEGIC). At the same time, CIM pursues steadly the quality and innovation aims, for which it‘s well-known, and still commits itself to complying with the strict EMV standards necessary for banking card production.
And for the future? In this constantly changing world, it’s essential to look always ahead, to rely on research and to be in the forefront of product development.
Please feel free to contact the Commercial Department for any further information.
info@cimitaly.it
